Discover our SEO infographic of the 8 legends you still believe in SEO . Open your mind and drop all your clichés. Keep in mind that SEO is constantly evolving, so don’t take what you’re being told at any given time as truth. Diversify your sources and experiment!
Find all the explanations following the infographic.
LEGEND N ° 1: SEO IS FREE
Here is a word that makes you dream: “free “. Before explaining to you why natural referencing is not free at all (sorry to disappoint you), what do we mean by natural referencing?
We talk about natural referencing (or SEO) to designate referencing in general. That is to say when your website is present on Google and it is positioned at a certain place in the so-called “natural” results page, ie the central part.
It is commonly said that natural referencing is free because you do not actually need to pay to index your website on Google. The search engine references your site for free.
On the other hand, according to its own criteria, Google can choose to reference you on the 1st place or the 100th. This is where the “Free” crumbles a bit …
We agree that your site in the 100th place, it is as if it is not present on Google. No one will visit it.
So you want to “do” natural referencing or SEO to increase your positioning in Google and for example move from 50th to 3rd place.
For this you need to do:
- A technical optimization(loading speed, sitemap, rich snippets, HTML standard, duplicate content, etc.)
- An On-Site optimization(keyword selection, content writing, H1, H2, H3, Alt, Strong, title tags and description, url of the page, internal mesh, etc.)
- An offsite optimization(external links, buying or exchanging links, partnership directories, expired domains, etc.)
- An optimization of the user experience(design, usability, information architecture, etc.)
These points are universal and apply to all types of websites. You will therefore undeniably have to invest time and money to work on all the points mentioned above.
If you choose to do SEO work internally, you will still have the cost of getting started with training and the price of subscribing to a positioning tracking tool . Then you have to add to that the time that your employees will spend optimizing your site so that it is well positioned.
In a web agency, the price of an SEO campaign depends on your competitive environment and your objectives. Aiming for 1st place with 10 competitors does not require the same work as 5th place with 3 competitors, and therefore not the same investment.
To this is added the price of an SEO audit of your site in order to determine the areas of work and improvement. It is necessary to define a keyword strategy and get the best return on investment.
What is true about natural referencing:
What is true about the SEO, is that it is often cheaper than paid search or any other type of advertising. It is also the only way to allow your site to be positioned permanently in Google . SEO takes time and doesn’t give immediate results, but stop believing that it’s free and that it will come by itself. Rather, invest in SEO and strategically.
LEGEND N ° 2: YOU HAVE TO BE PRESENT ON SOCIAL NETWORKS
This is rather good news! You do not have to be present on social networks for your website to be well referenced . If so, it’s the truth. It’s pretty reassuring to know that his site can rank well in Google and that you don’t have to waste time making a Facebook page while selling bolts and screws …
The majority of the best seo services in delhi ncr today agree that the impact of social networks on SEO is almost equivalent to 0 . Google has not stopped repeating it for a long time.
Most of the links obtained from social networks are “No Follow” . This means that the value of these links is not taken into account in Google’s SEO algorithm. In addition, social metrics such as Likes and Comments are also not counted by Google .
So yes, you can rank perfectly well on Google without having a Twitter account.
There are obviously advantages to being present on social networks but that will simply depend on your marketing strategy! Acquisition of notoriety, search for prospects, etc.
LEGEND N ° 3: THE KEYWORDS MUST BE REPEATED AS MANY TIMES AS POSSIBLE ON THE SITE
This sentence fits perfectly in the box of SEO captions! This was true a few years ago . The more you repeated your keyword on your site, the more likely you were that it was well referenced. We used to talk about keyword “density” and it was a criterion of SEO.
But faced with abusive practices, Google hastened to change its algorithm to make web texts more digestible. Lucky for us!
Today, excessive repetition can even earn you a Google penalty . So thank you for not believing this legend at all.
LEGEND N ° 4: THANKS TO GOOGLE ADWORDS, THE MORE I PAY, THE BETTER I AM REFERENCED
Today, the (wrongly) use of the term “paid referencing” refers to Adwords campaigns that can be set up on Google with the paid links system.
Adwords is an advertising program from Google . It allows for remuneration to have visible links on the first page of results in the advertisement part only.
The price of keywords is determined by an auction system. This means that the more you pay, the more likely you are for your ad to appear at the top of Google.
Conclusion, you are more visible in the commercial part of Google which will logically bring more traffic to your site if your ads are attractive.